Paid Marketing

Performance Max Without the Guesswork: A Practical Setup Guide

How to feed Google’s AI the right signals so Performance Max finds buyers, not just clicks.

Start with clean conversions

Only optimise for actions that matter — qualified leads or purchases — and assign realistic values.

Give it strong assets

Upload varied headlines, real photos and at least one short video per asset group.

Use audience signals wisely

Customer lists and website visitors guide the algorithm towards people who look like your best customers.

Want help putting this into practice? Book a free strategy call with Orbin Digital →