AI & Automation

WhatsApp Automation for Business: A Beginner’s Guide

What you can automate on the official WhatsApp Business Platform — and how to start.

Official API vs the app

The WhatsApp Business Platform supports automation, templates and integrations at scale — with opt-in and compliance built in.

High-impact flows

Start with lead capture, appointment booking, order updates and payment reminders.

Keep a human in the loop

Route complex questions to your team so customers never feel stuck.

Want help putting this into practice? Book a free strategy call with Orbin Digital →