SEO & AEO

Schema Markup for Beginners: Help Google and AI Understand Your Site

Structured data explained in plain English — plus the five schema types every business website should have.

What schema does

Schema is a small block of code that labels what’s on a page — your business name, services, reviews, FAQs and more — so search engines and AI assistants don’t have to guess.

The five types to start with

Organization, LocalBusiness, Service, FAQPage and Article cover most small-business sites and unlock richer search results.

Test before you publish

Validate every change with Google’s Rich Results Test and monitor enhancements in Search Console.

Want help putting this into practice? Book a free strategy call with Orbin Digital →